strengthens and rebuilds hair fiber,
improves elasticity and reduces breakage,
coats and smooths the cuticle for enhanced shine and frizz control,
gentle yet effective cleansing without stripping,
easier detangling and improved manageability.

Wet hair thoroughly, apply an appropriate amount and massage into scalp and lengths to create a rich lather; leave on for 1–2 minutes to allow the collagen and ceramides to coat strands, then rinse thoroughly. Follow with a conditioner or hair mask for best results.

damaged and chemically treated hair,
dry, brittle strands,
weak or thinning hair in need of reinforcement,
frizzy or unruly hair seeking smoother texture,
anyone wanting stronger, more resilient hair.